SAMUEL CRUZ BRAVO

Brand strategist, driven by

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Hello, I'm Sami!

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Countries Lived

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Languages

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AI Certifications

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Years of Violin

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Original Brand Concepts

What I Bring

Skills

AI & Technology

Prompt EngineeringCustom AI Skill DevelopmentAgentic AI WorkflowsVibe Coding (this site is proof)AI Fluency InstructionTableauGoogle & Microsoft Workspaces

Strategy & Brand

Creative DirectionCross-cultural Consumer InsightAudience SegmentationAnalytical ThinkingCross-cultural CommunicationVisual Brand ThinkingProject Management

Design & Creative

ProcreateCanvaAdobe Illustrator

View Credentials ↓

Global Reach

Languages

Bachelor of Science in Business Administration

Marketing · Concentration

La Mirada, California · Expected May 2027

Minor: Entrepreneurship & Bible and Theology

GPA 3.86 Dean's Scholar

Selected Work

Projects

Credentials

Certifications

Anthropic AI Certification Track

Anthropic · 2026

✦ 7 Certifications

Seven certifications covering how to build with AI end-to-end: prompting, custom skills, agentic workflows including subagents, hands-on work in Claude Code and Claude Cowork, and teaching others to do the same.

Claude Code in Action

Intro to Claude Cowork

Intro to Agent Skills

Intro to Subagents

AI Fluency: Frameworks & Foundations

Teaching AI Fluency

AI Capabilities & Limitations

Other

Hootsuite Platform Certification

Hootsuite Academy · 2025

Beyond Work

Musician — Vocals, Violin, Bass

2018 – Present

Served across intercultural worship bands in Hong Kong, Switzerland, and Los Angeles, and in the Biola University Spanish Chapel and Global Students Band, contributing to collaborative musical direction in services and events.

15+ years of violin, 3+ countries, and countless bands. Music is where I first learned to listen and adapt across cultural lines.

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Dancer — Encore Dance Team

Spring 2024 & 2025

Team member for Encore competing in Biola University's 2024 and 2025 lip-sync and dance competition: Mock Rock.

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Career Path

Experience

Starting August 2026

Student Development & Communications Intern

Biola University — Student Development Department

Conducting primary student research through surveys and direct engagement to identify communication gaps and discover findings that guide content and messaging decisions.
Contributing to the editorial and content strategy of the Student Development newsletter, ensuring messaging is clear, audience-focused, on-brand, and aligned with communication objectives.
Acting as a brand consistency reviewer and approver for all student-facing visual materials (campus posters, flyers, and signage) to enforce brand consistency and visual standards across campus.
Representing the Student Development department in daily interactions, delivering a consistent, human-centered first impression for students, staff, and visitors.

March – May 2025

Marketing & Branding Intern

Imagination Bay Entertainment

Translated the film directors' creative vision into a brand identity system, delivering a brand guide, typography direction, and style guide through an iterative feedback process aligned with the film's objectives.
Made creative direction decisions within brand guidelines, determining color, tone, and visual style, designing 3 poster concepts and 2–3 social posts, ensuring every asset stayed on-brand across TikTok, Instagram, YouTube, and Facebook.
Collaborated with a team to develop and execute social media content, contributing through trend monitoring, content design, and platform-specific recommendations on format, voice, and audience targeting.
Used Gemini and ChatGPT to research content trends, build a content calendar, and generate a brainstorm of content ideas, informing posting schedules and optimizing audience reach across platforms.
Operated within a fast-moving independent film production environment, adapting deliverables as project scope evolved due to production constraints.

February 2024

Social Media & Campaign Strategist

Stukent Simulated Internship – Buhi (bag retailer)

Built an audience segmentation strategy for two personas: students (18–24) and young professionals (25–34), with differentiated creative and messaging per segment, weighting budget toward paid media over organic based on conversion objectives.
Used KPI metrics to monitor campaign performance across YouTube, Facebook, Instagram, and TikTok, revising content format, posting schedules, and audience targeting to refine results throughout campaigns.
Developed an influencer selection framework based on niche and engagement measures, finding that micro-influencers consistently outperformed macro influencers in conversion.

September 2024 – May 2026

Barista & Floor Operations

Heritage Café – Bon Appétit Management Company

Developed first-hand understanding of how product quality, service consistency, and physical environment shape customer experience in a fast-paced F&B setting.
Managed inventory and supported efficient stock management, minimizing shortages and making restocking tasks easier for workers.
Built personal workflows to optimize shift efficiency while maintaining food safety standards, contributing to consistent food and beverage quality across every shift.

My Work

Selected Work

6 Projects

#ProjectStrategic QuestionKey Result

Get In Touch

Let's Work Together

I'm intentional about what I say yes to. Whether it's an internship, a brand project,
or something that doesn't have a name yet, I'd love to hear about it.
I'll get back to you as soon as I can.

Send a message

samuelcruzbravo@gmail.com +1 (562) 332–7295 Download CV LinkedIn